AH_e7d31571-fcb2-11ee-9bc2-00155dcd4802Steve Jobs once said, “Simple can be harder than complex”. Our new men’s T-shirt Proudly
made in Ukraine is all about such simplicity with deep meaning. This is a story about the little
red label, which we have been proudly adding to every garment for almost a decade; our
unique quality sign which travelled from the tiny (but so original) label to a separate print.
Wear it with pride and fill the space around you with meaning.
AH_3544e1dc-5740-11ec-9ba3-ac1f6b742a2bThis black and confident men's T-shirt is for people with a statement who are not afraid to talk about it. One more T-shirt with a slogan from “Zhadan. Quotes.” series. On the front there is applied slogan-quote “Це не понти це позиція” that means "It is is not a bluff, it is a statement." As on a rest of the T-shirts from the series,there is an embroidered red letter "Ж" near the applique. On the bottom there is a stripe with the name of the series, and in the side seam there is an inscription “Proudly made in Ukraine”, because we are proud of what we do.
See more men’s t-shirts in the catalog.
AH_ae304c51-eb3d-11ed-9bac-ac1f6b742a2bOur emblem, the trident, is not just the symbol of the state. It is also the symbol of freedom, liberty, and dignity of our people. Its meaning did not change and keeps getting even stronger in our national consciousness. Throughout history, it has been modernized in its design, which you can see on the front print of the men’s T-shirt. The left sleeve has inscription ‘independence war’, and there are our branded wings on the back under the collar.
AH_25b08489-572e-11f0-b70f-00155d8c3204A vibrant men's T-shirt embedded with elements inspired by the legend of "The One Who Passed Through Fire." On the chest, there’s a bold depiction of an Iroquois headdress, symbolizing the tribe that, according to legend, was led by Ukrainian pilot Ivan Datsenko. On the back is a subtle tone-on-tone print of the Il-4 aircraft—the very plane he piloted. The sleeve features Ukrainian and Canadian flags, reminding us of our shared history. The back also showcases the outline of an indigenous bird totem alongside the Ukrainian trident. Below that are the two names of the legendary pilot: his birth name, Ivan Datsenko, and his new name—CHIEF POKING FIRE.
AH_9163e7b7-28b8-11ef-9bc4-00155dcd4802Our first oversized T-shirt from the “punk” series with combat aircraft which would look
amazing in Ukrainian livery. Men’s T-shirt, dedicated to the formidable attack aircraft A-10
Thunderbolt, has an original cut with an open seam and wide sleeves. The silhouette of the
plane is adorned with the suggestive «A Thunder With A Really Big Bolt» which needs no
explanation. First commercial A-10 Thunderbolt “bird” took off in 1975. Alexander Kartveli, a
Georgian-American engineer, was its main constructor. The following year, these planes
joined airbases of the U.S. Air Force in Arizona, and their commercial manufacture lasted
until 1984. From the beginning of full-scale invasion, there have been many conversations
about this plane joining the Ukrainian Air Force, since – admit it – such powerful machines
will look incredible with a blue-and-yellow roundel!
AH_442055a3-1968-11f0-9bd2-00155dcd4802Our new men's T-shirt, "Black Forest," shares a story of bravery, sharp intelligence, and cutting-edge technology—a tribute to those who navigate the delicate boundary between light and darkness. The "Black Forest" Brigade is among Ukraine's youngest yet most technologically advanced units, conducting crucial drone reconnaissance missions along the entire frontline.
Working closely with artillery and HIMARS rocket systems, they act as the eyes guiding precise artillery strikes—essential "silent warriors" who ensure accuracy and effectiveness.
The shirt's image is based on an actual photograph of drone crew commander Orest during a combat mission in the Donetsk region in 2023. Moreover, it is Orest who is depicted in it on our website.
The "Black Forest" T-shirt symbolizes our pride, respect, and commitment to support. With each purchase, 400 hryvnias are directly donated to the brigade's operational needs.
Choose apparel with purpose—make a tangible difference for a better world!
AH_e44d6fd9-5ebc-11ee-9baf-ac1f6b742a2bOne more men's T-shirt with our motto ‘Fight like Ukrainians’. But now with F-16 aircrafts, which we are waiting for and which our partners are slowly handing over to us. Nowadays, the situation in the world is such that only in Ukraine, in our war, can military equipment, including aircraft, become legendary. As it happened with the Bayraktars. That is why it is always better when wearing Ukrainian colors.
The front side features a large print with an F-16, the motto ‘Fight like Ukrainians’, and the inscription ‘It's always better with yellow blue’. The T-shirt is available in two colors: milk and black.
AH_ad805bf4-edf6-11ef-9bcc-00155dcd4802This T-shirt is a tribute to the most massive Ukrainian deep strike, born in the heat of full-scale war and already rewriting our history. On the back, a bold print features our vision of the legendary "bird"—a symbol of precision, power, and the ability to deliver concentrated Ukrainian wrath exactly where it belongs.
Wear your fury with purpose: 400 UAH from every T-shirt sold goes directly to funding more of these impactful strikes.
AH_1595d7b8-4c3b-11f0-b70f-00155d8c3204Men’s T-shirt “Borzhava Paragliders” tells a story about mountains, sky, and those who know how to balance gracefully between them. More precisely, it’s a tribute to paragliders and their natural playground, the Borzhava mountain range, home to the traditional Paragliding Carpathian Cup in peaceful times.
The T-shirt comes in a soft sky-blue shade, so that feeling of flight in clear skies stays with you anywhere. On the chest, a print of Borzhava peaks with paragliders dancing above the ridges. There is an inscription Ultra Light Aviation on the
AH_e305be6e-caae-11ef-9bcb-00155dcd4802The French certainly know how to make Russia burn! Over two centuries ago, Moscow caught fire at the mere approach of Napoleon's army, leaving nothing but ashes of the swamp-dwelling Mordor's capital by the time he entered the city. History runs in cycles, and now Russia is once again feeling the heat - this time from Franco-British Storm Shadow/SCALP missiles, with French Mirage 2000 aircraft soon to join the party. Following our cherished tradition, we're materializing our aspirations in clothing even before these jets appear in our skies.
The Mirage 2000 will become the second Western fighter jet delivered to Ukraine, following the F-16. These aircraft will be equipped with cutting-edge ground-to-air systems, capable of carrying Western missiles, and their radars can simultaneously detect 24 aerial targets, track 8, and engage 4 of them at once!
AH_c4094fef-9f8f-11f0-b712-00155d8c3204In naval warfare, size isn’t what decides the outcome — skill does.Today, the ships that lead the way are those driven by sharper technology and bolder decisions. That’s exactly what the Ukrainian Navy has shown the world: forcing the enemy to retreat and losing its grip on the Black Sea, even while outnumbered. A moment that stunned observers everywhere — and one we have every reason to be proud of.
This men’s T-shirt captures that turning point. It features Hetman Ivan Mazepa, the new flagship of Ukraine’s fleet, cutting through rough waters with confidence. Beside it move the naval drones and support vessels that have already changed the course of the Black Sea fight — and continue guarding it so the enemy thinks twice before coming close again.
A new chapter in Ukraine’s naval story is unfolding — one where innovation beats brute force, and courage sets the course.
AH_7897c10b-4dc6-11f0-b70f-00155d8c3204A man’s T-shirt for those whose blood pulses to the rhythm of Carpathian streams and whose heart beats in step with trekking boots. Its emerald green recalls the deep Carpathian forests that embrace the slopes of Marmarosy — wild, primeval, and unique.
On the chest: a map of the trail from the village of Dilove to the summit of Pip Ivan Maramureș. A route measured not only in picturesque kilometers, but in pure admiration of mind, heart, and soul.
At the bottom — the exact coordinates of the peak and a printed compass rose, reminding you always to be your own guide. On the right sleeve — the printed logo of our Beautiful Carpaty series.
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