AH_e77c673e-7e66-11f0-b710-00155d8c3204You’ve probably heard the claim that Ukraine’s Independence in 1991 came “without blood”? Without a fight, without sacrifice — almost “for free”? Maybe it’s time to shatter this myth finally.
For a free Ukraine, millions gave their lives long before 1991. Generations of them. In Cossack coats, hetman hats, and UPA uniforms. For centuries. Every generation carried the desire for freedom through revolutions, wars, terror, repression, and genocide.
In every era, some fought in their own way: from the “Notebook in the Bootleg” to the bayonets at Kruty, from Cossack raids on the Ottoman Empire to the student tents on the Granite Revolution.
This is the Rebellion of our generations. And it continues.
Together with MUR, we created a limited series of T-shirts dedicated to this Rebellion. It’s about never letting anyone lull our memory, numb our anger, or dissolve the truth. History is knowledge, and knowledge is a weapon. Arm yourself!
The design of this men’s T-shirt is based on a line from Vasyl Symonenko’s poem “To My Kurdish Brother.” This allegorical work first appeared posthumously in the German journal Suchasnist and spread through "samvydav" until 1965. The Soviet regime exiled those who distributed it, replacing the word “Kurd” with “Ukrainian.”
The poem became pivotal in shaping Symonenko’s legacy as a voice for oppressed nations. During his lifetime, he warned: Ukrainians would find themselves in the same position as the Kurds if they did not resist Soviet rule. Symonenko clearly identified the language of the enemy, the narratives they spread, and left us with a prophetic call:
"Speak to them with bullets.They came not only to your land.They came to steal your name, your language.To make your son a bastard."
AH_d2cb1401-3d5b-11f0-b70f-00155d8c3204Men's "The Day" T-shirt from the limited-edition collection celebrating Okean Elzy's 30th anniversary symbolizes a dream that resonates deeply, becoming a shared manifesto. For over a decade, Aviatsiya Halychyny has created clothing for those with wings—real or imagined—and the Okean Elzy's song "The Day" captures this spirit perfectly. It speaks about the Day we envision daily, despite war, exhaustion, and uncertainty. It's about the brave ones who believe in "The Day" and do everything they can to bring it closer.
So be brave too: a portion of proceeds from each T-shirt sold goes to the band's charitable foundation to fund specialized drones for Ukraine's Military Intelligence (GUR). They will do their utmost to ensure we can soar and sing freely in our land again.
There is the printed inscription on the chest next to an asymmetrical, raw-edged seam: "I will paint the day when I can fly." On the back, a patch reads "OE LIMITED EDITION | 30 YEARS."
AH_b00a08e8-221f-11ed-9ba8-ac1f6b742a2bAn oversized men's t-shirt from our collab with TNMK. Sandy color, raglan sleeves. Massive decorative seams on the bottom and sleeves. On the left sleeve, there is a band name patch. On the front, it has a large complex print with a Mi-8 helicopter which is also a tape recorder. An inscription "Your culture is your weapon" is above the print, and below it is a quote from the TNMK song "War of the Worlds" that fits our present the best. On the back, our logo is printed in matching color.
AH_d546ecdd-221f-11ed-9ba8-ac1f6b742a2bA men's t-shirt of an unconventional and unusual style for us, slightly oversized, in dark green color. On the front, there’s a large patch pocket with Velcro. A large print on the chest depicting a microphone mixed with an aerial bomb, the inscription "Your culture is your weapon" and a quote from the TNMK song "Viva, Ukraine!". On the sleeve there’s a patch with the band’s name, and on the upper back is our printed logo.
AH_8f17a0fd-fb4e-11ef-9bcf-00155dcd4802"What can you do with a fiery soul?" we thought—and created a new T-shirt in our series "Zhadan. Quotes". After all, the provocative question, "Who can mess with us and Apostle Peter?", resonates deeply with anyone with a passionate heart and rebellious spirit. The printed quote is presented on textile appliqué strips.
After washing, the textile appliqués take on a vintage, worn-in appearance, intentionally left with raw, unfinished edges.
AH_9d114dcc-840f-11f0-b710-00155d8c3204The owls on this men’s oversized cotton T-shirt stare so intently, instantly reflecting the confident character of its wearer. Thanks to its minimalist design, this versatile men’s T-shirt becomes a wardrobe essential, while the stylish owl print adds a modern touch.This oversized men’s T-shirt ensures freedom of movement and comfort throughout the day. Made from 100% breathable cotton, it feels soft on the skin, is durable, and keeps its shape perfectly.
AH_e489fd3b-784d-11f0-b710-00155d8c3204Today, when our nation has once again been forced to take up arms, we long for the moment when weapons will exist only in optimistic poetry. This inspiring T-shirt carries a line from such a verse: “I am a rifle, loaded with joy, firing in honor of life.”
These words belong to Bohdan-Ihor Antonych, born in 1909 in the Lemkivshchyna region, among mountains where life was hard, yet songs always echoed. His generation faced wars, crises, and uncertainty. And yet, instead of despair, he chose love for life, writing about joy and beauty even in the darkest times.
White words on a black background — a challenge to the darkness. This men’s T-shirt features a quote by Antonych, created as a reminder: no matter the hardships, we must remain in love with life. That’s what makes us truly undefeatable.
Please read the full poem and feel the strength we drew upon when creating this piece
Of all the people, I am the most alive,I’m building a bridge of viburnum, bright and white.My glasshouse stands — no fairy tale contrive,just truth, absurd in all its might,a careless philosophy in light.
I will not pay my tribute to despair,I love the risk, the chaos, and the fight.I am a rifle, loaded with joy to spare,I fire my shot in honor of life’s right.I drink it deep, with neither doubt nor dread,for all that’s human is no stranger to me.And if today I have no coin for bread —So be it. I am free.
Bohdan-Ihor Antonych
AH_b2adccfe-e35c-11ed-9bab-ac1f6b742a2bOccupation of a part of our territory led to us losing a few hours of sunlight. When our warriors return the territories, they also gift us longer days. Roundel of the Ukrainian Air Force stylized as a sunrise is on the front of the men’s t-shirt. The right sleeve has the print “повернемо своє” (we will return what is ours) with the outline of Ukraine. There are also our branded wings on the back.
AH_6df841f4-3183-11f0-b70f-00155d8c3204Willpower... Powerful words with incredible people behind them. These people have formed a volunteer unit that helped defend the Kharkiv region. Now these heroes are part of the Offensive Guard as the 13th Brigade of the National Guard of Ukraine. They assumed the name Khartiia, which, by the way, was coined by the Kharkiv activist, writer, musician and volunteer Serhiy Zhadan. The symbol and the slogan of the brigade — ‘Сила волі’ (‘Willpower’) — is on the front print of this men’s T-shirt. On the left sleeve, there is the serial number and the name of the brigade, and the right one contains the inscription ‘Independence War’. Our printed logo is on the back of the T-shirt.
AH_39e67014-8eb1-11e9-a220-0cc47a40fa97This T-shirt is about those who always defend our sea from any infringements, and about the guys from 10th Navy Aviation Brigade. On the sleeves there is the Brigade’s caption and the roundel colored in yellow and blue with the inscription “Ukrainian Air Force”. On the back top there is an imprinted logo of Aviatsiya Halychyny. On the left in the seam there is a label “Proudly made in Ukraine” as we are proud of what we do.
AH_a51c0ccd-2df1-11ed-9ba8-ac1f6b742a2bA very extraordinary for us men's t-shirt that tells about a beast that appeared in Ukraine quite recently, but has already earned the true love of the people. Its name is HIMARS. It protects those who need it. Elusive, fast, and wild, it destroys the enemy no matter how far and deep they hide. He is depicted on the print on our t-shirt. Among the stars, because the cat hunts mostly at night. The shape of the head and rocket launcher are taken from the original Chimera, and the general style of the image is a little folk and naive, inspired by Prymachenko's paintings. The inscription on the front says HIMARS time, and below it, in small print, "With a little help from my friends" (a quote from The Beatles song because we remember who helped that cat settle in our area). And colors to every taste.
AH_a83fd3b3-bfd1-11f0-b716-00155d8c3204 The capital of Ukraine has endured countless assaults throughout its history — and especially now — yet Kyiv continues to stand tall, unbroken, sending a clear message to those who try to bring it to its knees.
Our basic men’s T-shirt is dedicated to this resilience. On the chest, you’ll find Kyiv assembled from familiar high-rise buildings — not polished, not perfect, but the very ones that have witnessed night raids, missile strikes, and months of unrest. They remain standing, protecting the people who keep returning home, turning the lights back on, and choosing life over fear.
Guarding the city is the Motherland Monument. Her sword pierces through the drones sent to intimidate and damage Kyiv in the dark hours — a sharp, unmistakable answer to those attempts.
The T-shirt also carries an important note: “Not Kiev.” A clear statement that puts an end to any confusion about the identity of Ukraine’s capital. And on the sleeve — “Independence war.” A concise reminder of the times in which a new chapter of Ukrainian history is being written and its future is being won.
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