AH_04e3c3a3-7e67-11f0-b710-00155d8c3204You’ve probably heard the claim that Ukraine’s Independence in 1991 came “without blood”? Without a fight, without sacrifice — almost “for free”? Maybe it’s time to dispel this myth finally.
For a free Ukraine, millions laid down their lives long before 1991. Generations of them. In Cossack coats, hetman hats, and UPA uniforms. For centuries. Each new generation carried the dream of freedom through revolutions, wars, terror, repression, and genocide.
In every era, some fought in their own way: from the Notebook in the Bootleg — to the bayonets at Kruty, from Cossack raids on the Ottoman Empire — to the student tents of the Granite Revolution.
This is the Rebellion of our generations. And it continues.
Together with MUR, we created a limited series of T-shirts dedicated to this Rebellion. It’s about never letting anyone lull our memory, numb our anger, or dissolve the truth. History is knowledge, and knowledge is a weapon. Arm yourself!
At the heart of this T-shirt is a quote from Vasyl Symonenko’s poem “To My Kurdish Brother.” This allegorical piece first appeared posthumously in the German journal Suchasnist and circulated in samizdat until 1965. The Soviet regime exiled those who spread it — often replacing the word “Kurd” with “Ukrainian.”
The poem became a cornerstone of Symonenko’s legacy as a defender of oppressed nations. During his lifetime, he warned: Ukrainians would face the same fate as the Kurds if they did not resist Soviet rule. He clearly revealed the language of the enemy, the narratives they spread, and left us a prophetic call:
"Speak to them with bullets.They came not only to your land.They came to steal your name, your language.To make your son a bastard."
This is our Rebellion.
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On the F-16, Ukrainian pilots guard the skies and achieve the impossible! Did you know that in 2024, one of our pilots shot down six enemy cruise missiles in a single combat sortie? That’s a world record!
Our admiration for the courage of Ukraine’s defenders, who keep our skies safe on the F-16, is now reflected in this woman’s T-shirt.
Front: a print of the F-16 Fighting Falcon against a roundel backdrop.Back: a blueprint-style drawing of the aircraft with the key facts every aviation fan should know.
Classification: Fighter aircraft
Highlights: The first Western-designed multirole fighter to join the Air Force of Ukraine. Equipped with advanced avionics and capable of deploying a wide range of modern weaponry. Plays a crucial role in defending Ukraine’s airspace, covering strike groups, and engaging enemy ground targets.
AH_ef621d12-692f-11f0-b70f-00155d8c3204В BORN TO FLY ми об'єднали функціонал одразу двох найзручніших типів штанів — джогерів і карго! Відтворили їх через оригінальний крій, поєднуючи зручну фіксацію внизу за допомогою резинок та комфортну посадку з фіксацією на талії за допомогою резинки та шнурівки. Питання щодо надійності, витривалості та комфорту тут повністю закриті тканиною ріп-стоп, яка на 50% складається з нейлону, а на 50% з бавовни. Передні шви тут виконують одразу дві функції — декоративну й конструктивну, адже такий шов, при згинанні ноги, розширює простір в колінах і робить штани максимально зручними для будь-якої активності. Штани мають аж шість кишень: дві накладні карго збоку, дві внутрішні передні та дві внутрішні задні, які закриваються якісними зіперами. На правій карго-кишені — вишитий рондель Повітряних сил. На лівій та дещо під нею — напис BORN TO FLY та принт із патерном деталі літака.
AH_32f36c75-5b2f-11f0-b70f-00155d8c3204High speed and multi-role versatility — that’s what defines fourth-generation fighter jets, used worldwide since the 1970s. Among them — the French Dassault Mirage 2000.Today, Ukrainian pilots are defending our land in these very fighters. And we couldn’t be prouder!
That’s why we’ve created this women’s T-shirt — so you can show your respect too. Just look at that sunny color! Exactly the kind of mood you get when the Mirages keep the Russians from advancing onto Ukrainian soil.
AH_02ca5ee7-5bed-11f0-b70f-00155d8c3204"…You are your own country, put your mind in order," — once said Kuzma Skryabin, and that’s a sacred truth worth engraving in the hearts and minds of generations.Because it’s so easy to forget that a country is not shaped by someone far away — it’s shaped by you! Every decision you make, every action you take, every word you speak shapes what it will be tomorrow.
We have a proud tradition of creating a limited edition polo for Independence Day, and this year — it’s about you. It’s our beautiful reminder that you are the one who creates Ukraine. Every single one of you. So do it consciously. And carry this reminder into the world.
On the chest of this woman’s polo, embroidered words “Ukraine Starts With You”, above them a tiny yet striking yellow-and-blue embroidered roundel. On the front — a barely visible flight path pattern, a gentle reminder that no one but you can chart that course. So take the controls and boldly plot your way!
Hidden under the collar — the inscription “34th anniversary of Independence”, just above it — “1991”. On the right sleeve — a “UA” patch so there’s no doubt this polo is made in Ukraine. Under the buttons — a special loop for sunglasses, and the arms — high-quality ventilation panels, just like in the uniforms of real pilots.
AH_5b035ef7-5293-11f0-b70f-00155d8c3204… fly, fish, fly –I know all the bridges,I know all the lighthouses,I do everything the other way round.
(c) Serhiy Zhadan
A fish swims along its path, even against the current. It’s the movement of freedom. For us, this dress is a symbol of individuality — the kind that strives for self-expression and knows how to make its own choices.And what story will it tell you? Feel it for yourself.
AH_cb770849-689d-11f0-b70f-00155d8c3204The Constitution says that the bearer of sovereignty and the only source of power in Ukraine is the people — and that’s a sacred truth we regularly affirm in word and deed. It has always been this way: when the state botches the writing of laws within the walls of the Verkhovna Rada, the people themselves make amendments on protest placards and bring them to a vote on the squares of their cities.
Because nothing here will fix itself. If the system refuses to listen, the street will make sure it does.
The new women’s T-shirt from ZHADAN.QUOTES series is a gentle reminder to the system that may have momentarily forgotten who gets the final word here.
AH_226b6ef2-4c3b-11f0-b70f-00155d8c3204Women’s T-shirt airy in every sense — a story about mountains, sky, and those who masterfully balance between them. More precisely, it’s a tribute to paragliders and their natural home — the Borzhava mountain range, where in peaceful times the Paragliding Carpathian Cup was traditionally held.
This woman’s T-shirt comes in a gentle sky-blue shade, so that feeling of flight in clear skies never leaves you. On the chest — a print of Borzhava’s ridges with paragliders dancing above the peaks. On the sleeve — the inscription Ultra Light Aviation.
AH_b09efa63-4dc6-11f0-b70f-00155d8c3204Lviv Airport may be silent for now, but its gates, control tower, and runways remember everything — from sleepy night flights to the warmest embraces in the world beneath the arrivals board.And though our skies now often fade under enemy attacks, they are still patiently waiting for us. Just like Terminal A, which one day will open its doors again, light up the board, and say: “This is the final boarding call for…”
This woman’s T-shirt features a printed “Airport LVIV” with the traditional lion emblem across the chest, just below the words “This is My Sky.” On the back — the minimalist 3113 code, instantly recognized by those who know.
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We've crafted another design wonder: a loose-fit summer dress that drapes softly over the body like a gentle cloud, yet perfectly highlights your waistline! Its distinctive high soft collar adds a cozy yet rebellious touch. Comfortable fabric, flattering silhouette, aviation-themed design, and two liveries to choose from (available in burgundy and sky blue) make this dress ideal for those who never shy away from great heights or high speeds.
On the front, a print depicting an elegant formation of Ukrainian fighter jets, accompanied by the inscription "Ukrainian Air Force." On the back—a bold, detailed illustration of Mirage-2000, MiG-29, and F-16 aircraft from Ukraine’s Air Force.
AH_2f94c89e-4dd3-11f0-b70f-00155d8c3204This could’ve been just another lovely summer dress, but it wouldn’t be us if we didn’t weave a story into it—one you’d be proud to tell. Yet, it doesn't even need to be written in words, because the plot’s opening is told by the dress’s cut, the climax through its colors, and the resolution through the embroidery on its chest.
We designed it so that you could effortlessly share with the world the story of Ukrainian pilot Ivan Datsenko, who ended up in Canada, became the chief of an indigenous tribe, and received the name Chief Poking Fire.
All you need to do is wear this dress proudly, as comfort and beauty are naturally built into it. Crafted from pleasant-to-touch fabric, with convenient, roomy pockets and carefully finished seams, it’s as practical as it is meaningful.
AH_58d44d53-572e-11f0-b70f-00155d8c3204A striking women's T-shirt, "The Chief," thoughtfully designed with elements narrating the legend of "The One Who Passed Through Fire." On the chest is a bold depiction of an Iroquois tribal headdress, symbolizing the tribe whose leader, according to legend, was Ukrainian pilot Ivan Datsenko. The back features a subtle tone-on-tone print of the Il-4 aircraft he flew. The sleeve proudly displays Ukrainian and Canadian flags, a reminder of our shared history. The back also includes the outline of an indigenous bird totem and the Ukrainian trident. Just below, you'll find the pilot’s two names: his original Ukrainian name, Ivan Datsenko, and his adopted name—CHIEF POKING FIRE.
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