AH_04e3c3a3-7e67-11f0-b710-00155d8c3204You’ve probably heard the claim that Ukraine’s Independence in 1991 came “without blood”? Without a fight, without sacrifice — almost “for free”? Maybe it’s time to dispel this myth finally.
For a free Ukraine, millions laid down their lives long before 1991. Generations of them. In Cossack coats, hetman hats, and UPA uniforms. For centuries. Each new generation carried the dream of freedom through revolutions, wars, terror, repression, and genocide.
In every era, some fought in their own way: from the Notebook in the Bootleg — to the bayonets at Kruty, from Cossack raids on the Ottoman Empire — to the student tents of the Granite Revolution.
This is the Rebellion of our generations. And it continues.
Together with MUR, we created a limited series of T-shirts dedicated to this Rebellion. It’s about never letting anyone lull our memory, numb our anger, or dissolve the truth. History is knowledge, and knowledge is a weapon. Arm yourself!
At the heart of this T-shirt is a quote from Vasyl Symonenko’s poem “To My Kurdish Brother.” This allegorical piece first appeared posthumously in the German journal Suchasnist and circulated in samizdat until 1965. The Soviet regime exiled those who spread it — often replacing the word “Kurd” with “Ukrainian.”
The poem became a cornerstone of Symonenko’s legacy as a defender of oppressed nations. During his lifetime, he warned: Ukrainians would face the same fate as the Kurds if they did not resist Soviet rule. He clearly revealed the language of the enemy, the narratives they spread, and left us a prophetic call:
"Speak to them with bullets.They came not only to your land.They came to steal your name, your language.To make your son a bastard."
This is our Rebellion.
AH_e77c673e-7e66-11f0-b710-00155d8c3204You’ve probably heard the claim that Ukraine’s Independence in 1991 came “without blood”? Without a fight, without sacrifice — almost “for free”? Maybe it’s time to shatter this myth finally.
For a free Ukraine, millions gave their lives long before 1991. Generations of them. In Cossack coats, hetman hats, and UPA uniforms. For centuries. Every generation carried the desire for freedom through revolutions, wars, terror, repression, and genocide.
In every era, some fought in their own way: from the “Notebook in the Bootleg” to the bayonets at Kruty, from Cossack raids on the Ottoman Empire to the student tents on the Granite Revolution.
This is the Rebellion of our generations. And it continues.
Together with MUR, we created a limited series of T-shirts dedicated to this Rebellion. It’s about never letting anyone lull our memory, numb our anger, or dissolve the truth. History is knowledge, and knowledge is a weapon. Arm yourself!
The design of this men’s T-shirt is based on a line from Vasyl Symonenko’s poem “To My Kurdish Brother.” This allegorical work first appeared posthumously in the German journal Suchasnist and spread through "samvydav" until 1965. The Soviet regime exiled those who distributed it, replacing the word “Kurd” with “Ukrainian.”
The poem became pivotal in shaping Symonenko’s legacy as a voice for oppressed nations. During his lifetime, he warned: Ukrainians would find themselves in the same position as the Kurds if they did not resist Soviet rule. Symonenko clearly identified the language of the enemy, the narratives they spread, and left us with a prophetic call:
"Speak to them with bullets.They came not only to your land.They came to steal your name, your language.To make your son a bastard."
AH_a221cd7a-689d-11f0-b70f-00155d8c3204The Constitution says that the bearer of sovereignty and the only source of power in Ukraine is the people — and that’s a sacred truth we regularly confirm in word and deed. It has always been this way: when the state botches the writing of laws within the walls of the Verkhovna Rada, the people themselves make amendments on protest placards and bring them to a vote on the squares of their cities.
Because nothing here will fix itself. If the system refuses to listen, the street will make sure it does.
The new men's T-shirt from ZHADAN.QUOTES series is a subtle reminder to the system that may have momentarily forgotten who gets the final word here.
AH_cb770849-689d-11f0-b70f-00155d8c3204The Constitution says that the bearer of sovereignty and the only source of power in Ukraine is the people — and that’s a sacred truth we regularly affirm in word and deed. It has always been this way: when the state botches the writing of laws within the walls of the Verkhovna Rada, the people themselves make amendments on protest placards and bring them to a vote on the squares of their cities.
Because nothing here will fix itself. If the system refuses to listen, the street will make sure it does.
The new women’s T-shirt from ZHADAN.QUOTES series is a gentle reminder to the system that may have momentarily forgotten who gets the final word here.
AH_45eb69b1-4504-11f0-b70f-00155d8c3204Our new women's T-shirt, "Black Forest," shares a story of bravery, sharp intelligence, and cutting-edge technology—a tribute to those who navigate the delicate boundary between light and darkness. The "Black Forest" Brigade is among Ukraine's youngest yet most technologically advanced units, conducting crucial drone reconnaissance missions along the entire frontline.
Working closely with artillery and HIMARS rocket systems, they act as the eyes guiding precise artillery strikes—essential "silent warriors" who ensure accuracy and effectiveness.The shirt's image is based on an actual photograph of drone crew commander Orest during a combat mission in the Donetsk region in 2023.The "Black Forest" T-shirt symbolizes our pride, respect, and commitment to support. With each purchase, 400 hryvnias are directly donated to the brigade's operational needs.Choose apparel with purpose—make a tangible difference for a better world!
AH_0b322003-3d5c-11f0-b70f-00155d8c3204At the heart of the men's T-shirt "But I Am Free" from the limited collection celebrating Okean Elzy's 30th anniversary are lyrics that resonate deeply with every Ukrainian. Today, our mere existence declares that freedom. This T-shirt honors those who remain free in their hearts as long as they beat, free in spirit as long as it endures.
Every letter, stitch, patch, and cut of this garment is a rebellion, celebrating life itself. Printed on the chest, near an asymmetrical, raw-edged seam, is the phrase: "But I am free, for I am alive." On the back, a patch bears the text "OE LIMITED EDITION | 30 YEARS."
A portion of the proceeds from every T-shirt sold goes toward purchasing specialized drones for Ukraine's Military Intelligence (GUR), because freedom and life belong to those who fight.
AH_7133fd45-3d5d-11f0-b70f-00155d8c3204"But I Am Free" T-shirt from the limited collection celebrating Okean Elzy's 30th anniversary brings the lyrics that resonate deeply with every Ukrainian. Today, our mere existence declares that freedom. This T-shirt honors those who remain free in their hearts as long as they beat, free in spirit as long as it endures.
Every letter, stitch, patch, and line of this garment is a rebellion, celebrating life itself. Over the asymmetrical, raw-edged seam, there is the phrase: "But I am free, for I am alive." On the back, a patch bears the text "OE LIMITED EDITION | 30 YEARS."
A portion of the proceeds from every T-shirt sold goes toward purchasing specialized drones for Ukraine's Military Intelligence (GUR), because freedom and life belong to those who fight.
AH_046efa08-3d5d-11f0-b70f-00155d8c3204Women’s "The Day" T-shirt from the limited-edition collection celebrating Okean Elzy’s 30th anniversary symbolizes a dream that resonated widely, becoming a shared manifesto. For over 10 years, Aviatsiya Halychyny has designed clothing for those who have wings (or wish they did), and Okean Elzy's song "That Day" embodies this aspiration perfectly. It's about the Day we visualize daily, despite war, fatigue, and uncertainty; about brave souls who not only believe in "The Day" but actively work to make it a reality.
Join this cause: part of the proceeds from each T-shirt sold is donated to the band’s charitable foundation to fund specialized drones for Ukraine's Military Intelligence (GUR). They are determined to help us soar freely and sing joyfully on our native soil.
The phrase "I will paint the day when I can fly" is printed on the chest, next to an asymmetrical raw-edge seam. A patch on the back reads "OE LIMITED EDITION | 30 YEARS."
AH_d2cb1401-3d5b-11f0-b70f-00155d8c3204Men's "The Day" T-shirt from the limited-edition collection celebrating Okean Elzy's 30th anniversary symbolizes a dream that resonates deeply, becoming a shared manifesto. For over a decade, Aviatsiya Halychyny has created clothing for those with wings—real or imagined—and the Okean Elzy's song "The Day" captures this spirit perfectly. It speaks about the Day we envision daily, despite war, exhaustion, and uncertainty. It's about the brave ones who believe in "The Day" and do everything they can to bring it closer.
So be brave too: a portion of proceeds from each T-shirt sold goes to the band's charitable foundation to fund specialized drones for Ukraine's Military Intelligence (GUR). They will do their utmost to ensure we can soar and sing freely in our land again.
There is the printed inscription on the chest next to an asymmetrical, raw-edged seam: "I will paint the day when I can fly." On the back, a patch reads "OE LIMITED EDITION | 30 YEARS."
AH_c065d3a6-3d5c-11f0-b70f-00155d8c3204Women's limited-edition T-shirt celebrating Okean Elzy's 30th anniversary, adorned with lyrics that have been sung, experienced, and reflected upon by generations. These words accompanied us in moments when our hearts raced faster, reaching us through fear, laughter, tears, and smoke.
This T-shirt is for those who grew up alongside Okean Elzy’s music. On the chest, the iconic phrase proudly states: "I won't give up without a fight." A distinctive angled seam on the front, layered fabric sleeves, and bold OE embroidery on the back—all thoughtfully designed to reflect life's complexities and the winding paths we walk.
For 30 years, Okean Elzy hasn't just created music—they've expressed our feelings when words failed us. Today, this collection goes beyond music and introspection—it inspires action. A portion of the proceeds from every T-shirt sold supports the band's charity fund, funding the purchase of specialized drones for Ukraine's Military Intelligence (GUR).
Because true strength isn't about having no fear—it's about never giving up, even when we're afraid.
AH_4f6d14a5-3d5c-11f0-b70f-00155d8c3204Limited-edition men's T-shirt celebrating Okean Elzy's 30th anniversary, featuring words sung, lived, and deeply reflected upon by generations. These words echoed in moments when the heart beat faster than ever, spoken through fear, laughter, tears, and smoke.
This T-shirt is for those who grew up alongside Okean Elzy’s music. Across the chest is a phrase that has become an enduring manifesto: "I won't give up without a fight." A diagonal seam on the front, layered fabric on the sleeves, and bold OE embroidery on the back—every detail symbolizes inner complexity and a journey that isn’t always straightforward.
For 30 years, Okean Elzy hasn't just created music—they’ve spoken for us when we struggled to find words ourselves. Today, this collection isn’t only about music and introspection—it’s about action. A portion of the proceeds from every T-shirt goes to the band's charity fund to purchase specialized drones for Ukraine's Military Intelligence (GUR).
Because our strength doesn't come from having no fear—it comes from never surrendering, even when we're afraid.
AH_6df841f4-3183-11f0-b70f-00155d8c3204Willpower... Powerful words with incredible people behind them. These people have formed a volunteer unit that helped defend the Kharkiv region. Now these heroes are part of the Offensive Guard as the 13th Brigade of the National Guard of Ukraine. They assumed the name Khartiia, which, by the way, was coined by the Kharkiv activist, writer, musician and volunteer Serhiy Zhadan. The symbol and the slogan of the brigade — ‘Сила волі’ (‘Willpower’) — is on the front print of this men’s T-shirt. On the left sleeve, there is the serial number and the name of the brigade, and the right one contains the inscription ‘Independence War’. Our printed logo is on the back of the T-shirt.
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