AH_2f94c89e-4dd3-11f0-b70f-00155d8c3204This could’ve been just another lovely summer dress, but it wouldn’t be us if we didn’t weave a story into it—one you’d be proud to tell. Yet, it doesn't even need to be written in words, because the plot’s opening is told by the dress’s cut, the climax through its colors, and the resolution through the embroidery on its chest.
We designed it so that you could effortlessly share with the world the story of Ukrainian pilot Ivan Datsenko, who ended up in Canada, became the chief of an indigenous tribe, and received the name Chief Poking Fire.
All you need to do is wear this dress proudly, as comfort and beauty are naturally built into it. Crafted from pleasant-to-touch fabric, with convenient, roomy pockets and carefully finished seams, it’s as practical as it is meaningful.
AH_58d44d53-572e-11f0-b70f-00155d8c3204A striking women's T-shirt, "The Chief," thoughtfully designed with elements narrating the legend of "The One Who Passed Through Fire." On the chest is a bold depiction of an Iroquois tribal headdress, symbolizing the tribe whose leader, according to legend, was Ukrainian pilot Ivan Datsenko. The back features a subtle tone-on-tone print of the Il-4 aircraft he flew. The sleeve proudly displays Ukrainian and Canadian flags, a reminder of our shared history. The back also includes the outline of an indigenous bird totem and the Ukrainian trident. Just below, you'll find the pilot’s two names: his original Ukrainian name, Ivan Datsenko, and his adopted name—CHIEF POKING FIRE.
AH_7133fd45-3d5d-11f0-b70f-00155d8c3204"But I Am Free" T-shirt from the limited collection celebrating Okean Elzy's 30th anniversary brings the lyrics that resonate deeply with every Ukrainian. Today, our mere existence declares that freedom. This T-shirt honors those who remain free in their hearts as long as they beat, free in spirit as long as it endures.
Every letter, stitch, patch, and line of this garment is a rebellion, celebrating life itself. Over the asymmetrical, raw-edged seam, there is the phrase: "But I am free, for I am alive." On the back, a patch bears the text "OE LIMITED EDITION | 30 YEARS."
A portion of the proceeds from every T-shirt sold goes toward purchasing specialized drones for Ukraine's Military Intelligence (GUR), because freedom and life belong to those who fight.
AH_c065d3a6-3d5c-11f0-b70f-00155d8c3204Women's limited-edition T-shirt celebrating Okean Elzy's 30th anniversary, adorned with lyrics that have been sung, experienced, and reflected upon by generations. These words accompanied us in moments when our hearts raced faster, reaching us through fear, laughter, tears, and smoke.
This T-shirt is for those who grew up alongside Okean Elzy’s music. On the chest, the iconic phrase proudly states: "I won't give up without a fight." A distinctive angled seam on the front, layered fabric sleeves, and bold OE embroidery on the back—all thoughtfully designed to reflect life's complexities and the winding paths we walk.
For 30 years, Okean Elzy hasn't just created music—they've expressed our feelings when words failed us. Today, this collection goes beyond music and introspection—it inspires action. A portion of the proceeds from every T-shirt sold supports the band's charity fund, funding the purchase of specialized drones for Ukraine's Military Intelligence (GUR).
Because true strength isn't about having no fear—it's about never giving up, even when we're afraid.
AH_046efa08-3d5d-11f0-b70f-00155d8c3204Women’s "The Day" T-shirt from the limited-edition collection celebrating Okean Elzy’s 30th anniversary symbolizes a dream that resonated widely, becoming a shared manifesto. For over 10 years, Aviatsiya Halychyny has designed clothing for those who have wings (or wish they did), and Okean Elzy's song "That Day" embodies this aspiration perfectly. It's about the Day we visualize daily, despite war, fatigue, and uncertainty; about brave souls who not only believe in "The Day" but actively work to make it a reality.
Join this cause: part of the proceeds from each T-shirt sold is donated to the band’s charitable foundation to fund specialized drones for Ukraine's Military Intelligence (GUR). They are determined to help us soar freely and sing joyfully on our native soil.
The phrase "I will paint the day when I can fly" is printed on the chest, next to an asymmetrical raw-edge seam. A patch on the back reads "OE LIMITED EDITION | 30 YEARS."
AH_56162a26-3d44-11f0-b70f-00155d8c3204The MAZEPA corvette isn’t just making waves in Ukraine’s Naval Forces — it’s now part of our UA Navy collection. We designed a refined women’s T-shirt with strong visual accents, inspired by the brand-new Ukrainian corvette Hetman Ivan Mazepa (F-211), currently undergoing sea trials in Turkey.
One day soon, a powerful, renewed fleet will rise to guard Ukraine’s seas. For now, the Navy — in close cooperation with special forces — is clearing the waters and taking down the Russian fleet with small boats and marine drones alone.
Just imagine what these already extraordinary naval forces will achieve with large warships! The MAZEPA women’s T-shirt is a tribute to that moment.
On the back — Winston Churchill’s legendary quote: “We shall fight on the seas and oceans.”On the front — an illustration of the corvette.On the sleeve — a printed rondel and the inscription UKRAINIAN NAVY.
AH_c5f31abf-348e-11f0-b70f-00155d8c3204 "Blyskavytsia"—it's lightning on the horizon without thunder: quiet, invisible, yet deadly. Just like FPV drones—barely audible, remote-controlled, unseen until suddenly a flash. Fire. Another enemy eliminated.
Inspired by this stealthy power, we've designed a relaxed-fit women's T-shirt featuring a true rebel girl commanding a swarm of drones towards the enemy. On the front—a bold pin-up graphic; on the back—laser-cut perforations in the shape of FPV drone propellers. Perfect gear for those who quietly make a loud impact.
AH_45eb69b1-4504-11f0-b70f-00155d8c3204Our new women's T-shirt, "Black Forest," shares a story of bravery, sharp intelligence, and cutting-edge technology—a tribute to those who navigate the delicate boundary between light and darkness. The "Black Forest" Brigade is among Ukraine's youngest yet most technologically advanced units, conducting crucial drone reconnaissance missions along the entire frontline.
Working closely with artillery and HIMARS rocket systems, they act as the eyes guiding precise artillery strikes—essential "silent warriors" who ensure accuracy and effectiveness. The shirt's image is based on an actual photograph of drone crew commander Orest during a combat mission in the Donetsk region in 2023. The "Black Forest" T-shirt symbolizes our pride, respect, and commitment to support. With each purchase, 400 hryvnias are directly donated to the brigade's operational needs. Choose apparel with purpose—make a tangible difference for a better world!
AH_f04cdf47-2116-11f0-b70f-00155d8c3204The Wing Dress effortlessly blends comfort and style, offering a perfect balance for your wardrobe. Its loose, asymmetric cut transforms it from just a piece of clothing into a personal space for freedom. Crafted from high-quality, dense natural fabric that feels gentle against the skin and maintains its elegant form, the dress features a minimalist silhouette complemented by unique geometry, creating a distinctly confident look. Deep pockets and a relaxed fit enhance its coziness and practicality, making it your ultimate summer essential.
It’s as if summer itself gathered our designers for a chat and explained exactly how a true summer dress should feel.
AH_4e42e53b-ee01-11ef-9bcc-00155dcd4802Inspired by the romance of flight, we created the women's Origami Set to remind you that you don't need wings to fly—just a free heart and a touch of imagination.
The loose-fitting button-up cape with uniquely designed pockets pairs effortlessly with the matching shorts and with any other wardrobe staple. Featuring a subtle tonal bird print on the front and an elegant dome-shaped back cut inspired by all things airborne, this cape offers versatile style. Complementing this look, the extended shorts boast a distinctive layered design that mimics wings in motion. Hidden within these layers are playful bird prints fluttering gracefully with your every step.
The shorts feature a comfortable elastic waistband and spacious front and back pockets with a printed haiku on the front pockets: "I will care for your birds, but I refuse to love in a cage."
Crafted from lightweight, airy, soft fabric, wrinkle-resistant, and quick-drying, the Origami Set is perfect for travel. Compact and foldable, it effortlessly fits into even the smallest suitcase pocket. Wear the pieces together for a cohesive look or style them individually for versatile outfits.
Designed especially for those who truly believe there’s nothing more fashionable than freedom.
AH_2e13f51b-2cc5-11f0-b70f-00155d8c3204The FURY women’s T-shirt channels the fierce energy that guards Ukraine’s infantry from above. A terrifying reptile with a cannon for a jaw — a bold metaphor for the Ukrainian attack helicopter. Its eyes are intense, fearsome, and focused — just like the crews who hold the line in the heat of battle, shielding their own no matter what.
This predator knows its prey, and knows who it’s here to protect. It swoops into combat when everything around is ablaze. Ukrainian helicopters truly are the predators of the sky: flying low, roaring fiercely, with guns instead of teeth — ripping through the air, hovering over fire, eyes locked on the enemy.
On the sleeve — a printed rondel and the inscription Ukrainian Army Aviation.On the back — the words KNOW YOUR FURY.
Wear it with pride — for the courage and wild resolve of those who keep the skies over Ukraine free.
AH_4f9bc8c6-2cc2-11f0-b70f-00155d8c3204Women’s T-shirt dedicated to a truly unique brigade of Army Aviation — the only one founded in independent Ukraine.
The 18th Separate Army Aviation Brigade was established in 2015, making it the fourth aviation unit within Ukraine’s Ground Forces. In its relatively short history, the brigade has carried out so many heroic missions that it’s hard to keep count.
During the ATO and JFO operations, the brigade conducted medical evacuations and logistics missions along the entire frontline. After February 24, 2022, the aviators from Poltava were deployed to the most intense combat zones — in Kharkiv, Mykolaiv, Luhansk, and Donetsk regions — and became especially known for their role in liberating Zmiinyi Island and carrying out a one-of-a-kind breakthrough into occupied Mariupol.
The brigade bears the name of Igor Sikorsky — the most famous helicopter designer of Ukrainian origin — but it’s known across the world not for its name, but for its actions.
The T-shirt features combat helicopters flying above the silhouettes of spoil tips, with a subtle yet powerful inscription: “Sons of Fortune.” It’s a name that fits them perfectly, because how else can you explain the extraordinary things they accomplished at Azovstal?
On the sleeve: a yellow-and-blue roundel and the inscription Ukraine Army Aviation.On the back: the words that say it all: “FACING THE ENEMY – HEART TO UKRAINE”
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