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Serhiy Zhadan is a modern classic of Ukrainian literature, poet and musician.  He is not the face of the certain literary and cultural epoch, he is one of the few extremely honest artists. That is why his poetry, prose and music are unadorned, sincere and sharp. And the strength of Zhadan’s words is in the undisguised piercing truth and accuracy, which do not leave indifferent.

Such sincerity touches us as well as any strong phenomenon of Ukrainian culture.  So we created the collection of clothes with Zhadan’s quotes, because sometimes it is easier to express yourself in other people’s words, or even through the appropriate clothes.

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