AH_c79378cf-fc3b-11f0-b716-00155d8c3204Hutsuls have always loved rich, saturated colours that stand out vividly against the mountain landscapes. It’s a way of carrying a sense of celebration into everyday life. This very idea is embodied in our jeans — contemporary clothing that speaks the language of tradition.
In traditional Hutsul attire, the amount of decoration, the complexity of embroidery, and the richness of details reflected both family prosperity and craftsmanship. This inspired us to create a more intricate cut, layered construction, and a bold, expressive design. Classic blue denim — versatile and timeless — became the foundation for embroidered motifs and a printed fragment of authentic Hutsul embroidery.
These unisex jeans are a way to express your authentic style and carry a piece of the Hutsul region with you — every day.
AH_84bf254a-fc3b-11f0-b716-00155d8c3204Hutsuls have always loved bold, saturated colours that stand out beautifully against the mountain landscapes. It’s their way of bringing a sense of celebration into everyday life. This very idea is embodied in our men’s jeans — contemporary clothing that speaks the language of tradition.
In traditional Hutsul attire, the richness of decoration, the complexity of embroidery, and the abundance of details were symbols of prosperity and craftsmanship. This inspired us to create a more intricate cut, layered construction, and a confident, expressive design. Classic blue denim — versatile and timeless — became the perfect base for embroidered motifs and a printed fragment of authentic Hutsul embroidery.
These men’s jeans are a way to highlight your authentic style and carry a piece of the Hutsul region with you — every day.
AH_7206ac99-f4b3-11ed-9bac-ac1f6b742a2bWe are delighted to finally present you the project we have been working on for four years! These are the first jeans by Aviatsiya Halychyny! This is the first, rather experimental pair, but we have a ton of ideas for the next models. These first men’s jeans are not very ornate, but they have a lot of nice details and little extras, such as reinforcements on the front pockets and a few additional hidden pockets on the back. The jeans are reinforced with rivets in the right places and sword-like embroidery on the back pockets. There are our traditional design features, i.e. a yellow and blue roundel on the pocket and a red ‘Proudly made in Ukraine’ tag on the side belt loop. To be continued!
AH_08a96531-c714-11ed-9baa-ac1f6b742a2bWe are delighted to finally present you the project we have been working on for four years! These are the first jeans by Aviatsiya Halychyny! This is the first, rather experimental pair, but we have a ton of ideas for the next models. These first men’s jeans are not very ornate, but they have a lot of nice details and little extras, such as reinforcements on the front pockets and a few additional hidden pockets on the back. The jeans are reinforced with rivets in the right places and sword-like embroidery on the back pockets. There are our traditional design features, i.e. a yellow and blue roundel on the pocket and a red ‘Proudly made in Ukraine’ tag on the side belt loop. To be continued!
AH_b5704f1e-1137-11ef-9bc2-00155dcd4802 Hey! If you thought it was just a pair of women’s jeans, don’t be mistaken! Because we have made real gati for you! That’s how they call trousers in Zakarpattia, and since we have been inspired by this wonderful land, you can call them like that, too. Our gati have a TAPERED cut (narrowed from the knee to the bottom) and have many elements with the identity of this particular region and Ukraine. In addition to the classic pockets on the back, there are two more hidden spacious pockets that can easily fit even a cell phone or wallet. Buttons are engraved with trident symbols, the belt loop is stylised with our signature ‘Proudly created in Ukraine’, and the trousers themselves have a hidden seam where we have placed traditional embroidery from Zakarpattia.
AH_8621779f-1136-11ef-9bc2-00155dcd4802Our new men’s jeans are about the land of vineyards, high mountains and icy lakes. It has its own special flavour, special dialect and special people. We were inspired by this little corner of our picturesque and multifaceted Ukraine and created for you a piece that is classic in cut and composition, but very special in identity. They have a TAPERED cut, which means they are narrowed from the knee to the bottom. In addition to the classic large pockets on the back, there are two more hidden spacious pockets that can easily fit even a cell phone. The buttons are engraved with trident symbols, the belt loop is stylised with our signature ‘Proudly created in Ukraine’, and the trousers themselves have a hidden seam where we have placed traditional Zakarpattia embroidery. In Zakarpattia, trousers are called ‘gati’, so wear them with pride and with a thought of this colourful land.
AH_ac45f517-a054-11f0-b712-00155d8c3204 This grey denim skirt blends a clean, effortless cut with character revealed in the details. Its asymmetric hem brings a sense of movement, while the bold cargo-style pocket adds both function and attitude. The print “Do Not Let Your Fire Go Out” is a quiet reminder to hold onto your strength and inner light.
At the front, the skirt features a distinctive fire-shaped applique — a subtle visual spark that sets the piece apart. Raw, lightly frayed edges enhance its casual, everyday vibe, and the dense textured denim keeps its shape and colour even after countless washes.
Comfort matters just as much as style: the elastic panel at the back of the waistband lets the skirt adapt to different body types with ease. It’s a versatile staple that pairs effortlessly with basic T-shirts or sweatshirts and adds a touch of refined rebellion to any look — the kind of denim piece that stays in your wardrobe on repeat.
AH_cc38529b-ead1-11ef-9bcc-00155dcd4802A pair of wings can be fitted not just on shoulders! We've created a truly revolutionary "flying machine" with a denim body and wide-spreading wings. These jeans are designed so that each step you take literally mimics a wing flap and is never like the previous one!
The front pockets are partially hidden behind "wings" at the top, and slightly lower they smoothly transition into a striking decorative element featuring our traditional inscription "Proudly made in Ukraine." The wider and more confident your stride, the better this hidden message becomes visible. The back patch pockets are sewn on top of the "wings" and transition into a triangle shape at the bottom. These pants perfectly adapt to different body types thanks to an elastic waistband sewn into the back.
AH_4866eb6b-6e6e-11ee-9baf-ac1f6b742a2bWomen's jeans about one of the most romantic and mystical places in Ukraine – the land of Hutsuls. Myths and legends seem to come to life here, where you can meet mavkas and the chuhaister among the meadows and spruce trees, and hear the echo of the Great Axe. And all these chthonic entities are reflected in the interweaving and nooks and crannies of the embroidered patterns that Hutsuls use to decorate their clothes and houses. Based on those decorations, we created our print, which can be seen printed inside on the back of the pocket. A copy of the traditional Hutsul embroidery is hidden in the seam on the right leg. The button on the front has an engraved trident, and the side belt loop bears the inscription ‘Proudly created in Ukraine’. These jeans are basic, so they're not too embellished, but wait — there's more to come!
AH_160434a4-6e6e-11ee-9baf-ac1f6b742a2bWe are pleased to present our men's jeans dedicated to the land of Hutsuls. Here, among the Hutsuls, there is everything you need – the feeling of mountains, beautiful nature, contemplation, and traditions mixed with myths. A huge number of legends and stories seem to come to life here, intertwined and reflected in the embroidery and other decorations of Hutsul costumes. We were inspired by these decorations when creating a printed pattern based on traditional Hutsul costumes. This is a basic model, so it is not too much decorated. They are of a classic blue color. As for the highlights, the jeans have embroidery hidden in the seam on the right leg, a button with a trident on the front, additional hidden back pockets and our ‘Proudly created in Ukraine’ tags on the side belt loop
AH_d9e8eb17-a049-11f0-b712-00155d8c3204Become the designer of your own jeans! Our designer has intentionally left space for your vision — a place for character, mood, and daily attitude.
Feeling rebellious today?Then walk out in wide-leg jeans with oversized cargo pockets and let the belt hang loose, adding freedom to every step. Just stay alert — don’t drop anything past those pockets, because there’s a gap between them and the legs.
Craving a more minimal look?Detach the side pockets (one, two… or all of them), and secure the belt differently with the buckle — or remove it.
For essentials, we kept the classic top and back pockets. These women’s wide-leg jeans don’t need hemming — simply roll them to the length you want for an effortlessly stylish look. The relaxed silhouette flatters every body type, while the elastic waistband guarantees everyday comfort.
In short, everything here is made to make you feel like you’re sitting at the controls of a modern fighter jet: comfortable, confident, and unmistakably winged.
AH_6c60ba21-ea1e-11ef-9bcc-00155dcd4802The "Freedom to Fly" jacket captures the spirit of aeronautics and the sensation of flight so perfectly that the Montgolfier brothers, who invented the first hot air balloon in 1783, would feel light-headed just looking at this design! The jacket is constructed in a way that it seems ready to challenge the laws of aerodynamics and take off into flight at any moment!
The original middle horizontal seam on the back creates additional volume and replicates the shape of a hot air balloon canopy. The front features minimalist patch pockets with lower edges that extend beyond the jacket's outline, creating a weightless effect. On the chest, you'll find our traditional embroidered logo. The back showcases printed wings and the phrase "Gives you freedom to fly." Bright accent inside: seams are secured with vibrant yellow tape.
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